One of the most effective ways to do this is by showing your audience the possibilities when using your app, with a great example being the TripAdvisor video above. It’s far more powerful to talk in terms of the practical benefits of your app to your end users, rather than endlessly listing off its features. Showcasing your app this way makes the decision process for your audience easy if they see a practical use for your app, they’ll download it.Īn audience won’t spend time trying to figure out what your app is by themselves make your message ambiguous and you lose them. Now, ignoring the cute cartoon visuals for a moment (which, let’s face it, look fantastic!), let’s focus on the message: It’s clear, incisive and practical - after watching the video, you’re left with no doubts about what the app is for. A great example of this is the video for the FourSquare app. If you’re looking to produce a video for your app, the following pointers should get you started.įirst and foremost, your video should tell the world what your app does. And, at long last, Apple seem to be catching up, finally announcing app developers can upload an app videos - for the iOS 8 App Store, at least. Google quickly understood the impact a good video can have on app downloads, making it a key feature of their Google Play store. Well, if you’re looking to make the biggest impact, creating a video for your app is hard to beat good videos are shared more than written content, which potentially puts your app in the limelight for a much bigger audience. This raises a significant question: How do you build this awareness? One of the fundamental problems facing app developers is to make sure people know their app exists after all, no awareness, no downloads. Creating the Perfect Video To Promote Your Mobile App
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